La Salle Institute
In need of building and strengthening its brand throughout the Capital District, as well as boosting its enrollment, La Salle Institute of Troy, New York engaged Millennium Business Communications to create and implement an aggressive marketing campaign. Within a matter of a few short weeks, the "Trust your son's future to La Salle" campaign was kicked off, beginning with a full feature in The Business Review (Albany), and utilizing a targeted mix of print, television and outdoor advertising.
The campaign was very well received and an overwhelming success. La Salle Institute strengthened their brand through a series of hard hitting messages, stressing the fact that they continue to provide and add strong academic offerings and programs, and are a preferred and affordable alternative to Public Schools who continuously face uncertainty and cuts. The school, which serves young men in grades six through twelve, was also able to realize an impactful increase in its enrollment for the coming school year.
Embassy Designs
ProZone: The Ultimate Sports Locker Solution
Previously known as Embassy Millwork, Millennium's goal was to remove the millwork stigma and re-brand Embassy Designs with a new corporate identity which included a new logo and tagline promoting an upscale image within the kitchen designs marketplace, thus highlighting the quality of their craftsmanship.
Millennium also branded and launched Embassy's new sports locker system called Prozone: The Ultimate Sports Locker Solution, positioning it as the preferred locker system in North America. Installations include Harvard University, Rutgers University, Carmello Anthony Center at Syracuse University, ESPN studios and the Baltimore Orioles with many more to come. As agency of record, Millennium is also providing ongoing Public Relations and Business Coaching services as ProZone establishes National dealer networks across the country.
The Bette Companies
The Bette family and Bette & Cring Construction Group have long been leaders in the Construction industry. As agency of record for The Bette Companies, Millennium was assigned to brand and bring a unified presence to the Bette Family of companies, as well as launch its new cogeneration power division. Within a matter of weeks, COGEN Power Technologies was branded and launched with a new website (www.cogenpowertechnologies.com), brochure and feature article in the Albany Times Union. Recent installations include Avila Retirement Community in Albany, New York and Faxton-St. Luke's Healthcare/Utica College in Utica, New York.
Millennium then successfully unified Bette's divisions under one umbrella, The Bette Companies, which consists of Bette & Cring Construction Group, First Columbia Development Group, BBL Builders, BBL Florida and COGEN Power Technologies. This dynamic web initiative has created a strong national brand for The Bette Companies, while showcasing their diverse services within the construction and renewable energy industries. The Bette Companies may be found at www.thebettecompanies.com.
Alteris™ Renewables, Inc.
Formerly Renewable Power Systems
Millennium was retained by Renewable Power Systems, a leading solar energy provider in Upstate New York, in April of 2009 to help build brand awareness through the use of strategically designed print ads. Millennium was also contracted to coordinate and facilitate the media event in June of 2009 announcing the acquisition of Renewable Power Systems by Alteris™ Renewables, Inc. The event was a huge success, gaining coverage from all the local print and television media and featured several high profile business and public officials.
Millennium has an ongoing relationship with Alteris™ Renewables, Inc., the largest solar installer in the Northeast, in several areas of marketing communications including public relations, print design, video production and media placement. Currently, Millennium is working to create a strategic plan for Alteris to concentrate its marketing efforts in the commercial and public sector as part of a NYSERDA grant that has been secured.
Iroquois Healthcare Consortium
Representing 55 hospitals and health systems among 31 counties in upstate New York, Iroquois is faced with the challenge of retaining and recruiting physicians to the region. To help meet this challenge, Millennium has produced for Iroquois a video highlighting the benefits of practicing medicine and living in the Upstate New York region, as well as featuring a series of interviews with several highly regarded physicians throughout Upstate New York. The video has been very well received and continues to be used as an effective tool in bringing doctors to the region.
Silverman Law
With a decreasing case load and lack of brand recognition in the Capital Region, Millennium was faced with the challenge of bringing Silverman, Silverman & Seligman, P.C. back to the forefront as a leading Workers Compensation and Social Security Disability counselor in the area.
Millennium quickly rebranded the firm as Silverman Law and proceeded to produce deliverables communicating a consistent message of experience, convenience and results. A new website was completed and launched at www.thesilvermanfirm.com that is setting a new standard for law offices throughout the region. A series of hard hitting and concise advertisements were produced utilizing television, radio, outdoor and print. A full blown media campaign was launched, positioning Silverman Law as a distinguished and preferred choice in legal representation.
Fidelis Care New York
Fidelis Care is one of the largest health plans in New York State offering government-sponsored programs throughout the State, serving approximately 420,000 members in 39 counties. Millennium's Human Resource Management division was contracted by Fidelis to staff its position for Assistant Vice President of Marketing in its Upstate New York Region. The successful search brought Scott Averill to Fidelis, a well known industry executive who was hired this past September. Read about it here.
Salad Creations
Salad Creations is a national fast food restaurant offering consumers an alternative fast food menu featuring salads, dressings, wraps, soups and smoothies prepared with only the freshest ingredients. Millennium Business Communications was chosen by Salad Creations to handle Public Relations and plan and coordinate it's Grand-Opening for its Clifton Park Center store located in Clifton Park, New York. Salad Creations was able to raise $1000 for the National Kidney Foundation of Northeast New York, during the successful weekend which featured specials, giveaways, entertainment and a live on-site radio presence.
Vinnick Construction Co. Inc.
As an experienced but relative newcomer to General Contracting in the Albany, New York and surrounding areas, Vinnick Construction Co. Inc. provides all phases of construction services including Design-Build, Construction Management, Electrical and Excavation. They are also an authorized distributor of Pre Engineered Buildings for Star Building Systems.
Millennium was appointed agency of record for Vinnick in which we provided full marketing communication services to include a complete branding and corporate identity package, website design, collateral materials, public relations and business coaching services. The campaign resulted in giving Vinnick the presence of a firm comprised of experienced construction professionals with the capabilities to handle every phase of the construction process.
Hill & Markes
The largest independent wholesale distributor in New York State, Hill & Markes was looking for a progressive and innovative way to open its annual corporate meeting. Themed "Building on Success", Millennium produced a multi-purpose motivational capabilities video that was introduced with great response as the event opener.
The video embraced the company's 100 year plus history, showcased its day to day operations and high quality products and services, as well as shared its overall vision for the future. Featured throughout the video was interview footage of Hill & Markes executives along with several of its long time customers and vendors. The piece has since been repurposed for the company's website and used in various marketing and promotional efforts with great success.
CDPHP
Evolves Around You.
Capital District Physicians' Health Plan, Inc. (CDPHP), a regional health plan based in Albany, NY, sought to re-brand itself from merely an HMO to a health plan that had significantly expanded its product portfolio and changed to meet the needs of its customers, both employers and consumers.
The challenge was to develop a new brand strategy along with a new positioning statement. This strategy would then be translated into a new consumer advertising campaign, business to business advertising, and a complete redesign of all collateral. All of this needed to be done within a ninety day time frame.
We developed the positioning statement "Evolves Around You" and designed an entirely new branding strategy and experience for CDPHP customers. The consumer campaign utilized television, radio, outdoor, and bus wraps, as well as a business to business campaign including magazine ads, business print ads, radio and direct mail. Over 20 collateral pieces were also designed.
The new position was very well received by both consumers and employers. CPDPH also reported a positive change in employer perceptions of the plan and an increase in new business and retention of accounts and members.
Saratoga Care
The Magnet Award
Saratoga Care operates Saratoga Hospital and several other medical facilities serving Saratoga Springs and the surrounding areas. The organization lacked a strong brand/position in the marketplace and was attempting to overcome poor public perception based on several problem outcomes many years ago.
Based on focus group research, we developed positioning statements and creative concepts for branding and clinical ads. Each concept gave the organization a strong, distinct position in the market place, but had the flexibility to be used for a variety of clinical services. It also was easily translated and used in media vehicles such as radio, outdoor and television.
Albany Medical Center
The Pillars Campaign
The Albany area's leading medical facility and Teaching College, Albany Medical Center (AMC) was to embark upon a $100-million fundraising campaign. We determined that the key to success for AMC was in highlighting benefits from an emotional perspective. After all, the decision to donate is purely an emotional and very personal experience.
With the Pillars in front of the Center being a recognizable landmark and AMC's long tradition of serving the community, the event was ultimately called "The Pillars Campaign." This worked on several levels, with recognizable pillars serving an important graphic function within the campaign, and AMC being known as the pillar of the community, leading to an important community crusade in the drive for needed funds.
In addition to creating the event theme, we produced the event along with several video programs and television advertising. Potential donors were reached effectively through PR, direct sales, special events, advertising and collateral. We branded the event with a tag line, which embodies the critical reason to donate: Imagine life without Miracles.
The Pillars Campaign was applauded as a highly successful campaign by the client, and exceeded over $150 million by the Fall of 2004.
Albany Medical Center
The Heart Institute
Albany Medical Center (AMC) launched its heart transplant program as part of their existing Heart Institute several years ago. While the Heart Institute included the full spectrum of cardiac care, the success and growth of the transplant program quickly over-shadowed the other clinical services of the Heart Institute giving the public the perception that AMC was not in the cardiac field with the exception of transplants.
The challenge was to reposition AMC and the Heart Institute in the minds of consumers as the best and preferred choice in the region to go for all cardiac care. This was done very successfully. through strategic and creative development utilizing radio, television, video and print ads to re-introduce the Heart Institute to consumers.
For a full list of clients, see our Client List page.
