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ADVERTISING & MARKETING: IT�S A PROCESS, NOT A HUNCH.
Any first-year B-School student can come up with a theoretically valid marketing plan.
The difference lies in creating a unique well defined brand and developing a plan truly shaped around you; that takes into account your needs, goals and budgets, but also the intangibles: your larger dreams (what would you really like to be when you grow up?), energy level, internal support (AKA having the right people), financial resources and potentials, and more.
It's a process of defining who you are and what you want to be; simple as that. Millennium will guide you through the process and help you stay focused, communicating your message in order to achieve your goals.
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